New photos from goodDYEyoung photoshoot

goodDYEyoung is spreading its wings and trying to convince us that it is actually good to dye young. The company has published three new photos from a photoshoot taken by Lindsey Byrnes some time ago. Click HERE to read more about Hayley’s dream-coming-true company and see all already released pictures.

“Coloring my hair has been my made mode of expression since I was 13—and I think it was my mom’s favorite mode of expression because I wanted a lot of piercings and tattoos but wasn’t allowed to, but I was allowed to dye my hair. I feel like it’s a really healthy and fun way to express yourself and a really huge part of a lot of people’s lives. You go through a breakup and you change your hair, you get a new job you change your hair, you start school and you change your hair—it’s such a connected way to be who you are—I just wanted to do it my way. I also wanted to make it easier, too, because it can be so intimidating,” Williams said during the hair transformation event, adding, “I’m excited to show people that have been supporting me and the guys for so long something that I’m doing that’s outside of Paramore.”

Developing the line was no quick feat—Williams and O’Connor worked together on creating the perfect product for four years. The end result? Five “beautifully obnoxious” shades: red, orange, yellow, pink, and blue—with loud names such as Riot! and Rock Lobster—as well as a bleach kit, bowl and mixer, and a fader (which acts as a “color without the pigment,” allowing you to lighten or pastel-ize any of the shades). Each color is “meant to intermix and be creative,” O’Connor said of the product. You can combine any of the colors giving you an endless amount of results and allowing the freedom to be your own artist.

When we asked O’Connor why the hair line took years to complete, he said, “Trial and error—finding the right fit for everything. We really wanted it to be perfect,” later adding, “She and I worked with the chemist to physically come up with the exact shades—we wanted to make it as close to our version of perfect as possible.”

Oh, and did we mention that it’s also vegan and cruelty-free? It also smells amazing thanks to the addition of bergamot essential oil to the naturally unscented dye formula.

via Nylon.com