Hayley Williams joined Pinktober team and became their new ambassador supporting the 2013 campaign for breast cancer awareness. The lead Paramore singer took part in a special photoshoot posing in Hard Rock Cafe pink t-shirt. What else is she about to do?
Hayley will participate in a number of fan events at which she will talk to the media and appear before her fans, hoping to raise breast cancer awareness among a younger generation. She’s also planning to meet with BCRF researchers at the Hard Rock Cafe in Philadelphia, to whom she’ll present a donation on Hard Rock’s behalf. What’s more, in selected Hard Rock Cafe a special promo leaflets are being given away to the customers and promo posters are hanging on the walls. All looking like this banner:
Also, Hayley will launch the campaign by making a special memorabilia donation to Hard Rock’s world-famous collection at Hard Rock Cafe on Hollywood Boulevard. Hayley’s outfit and one of the bicycles ridden in Paramore’s ‘Still Into You’ music video will become a permanent part of Hard Rock’s more than 77,000 piece memorabilia collection in honor of the 2013 PINKTOBER program.
