i-D interviews Hayley & her friends about Petals for Armor

This Friday Hayley Williams releases her debut solo album. Petals for Armor is a result of so many inspiring meetings and wouldn’t happen if it wasn’t for the help of friends. Hannah Ewens decided to take a bit different approach to presenting the album to the readers of i-D.

She spoke about the album, the music and the creative process not only with Hayley but also with the artists and musicians who are a part of it. Click here to read the piece.

As the Petals For Armor creative director, Lindsey shot nearly all the visuals at Hayley’s property or in her own home studio. According to Lindsey: “Hayley really wanted things to feel very family-familiar.” She considered that Hayley has emerged with a drastic hair and make-up look for each phase of Paramore, as created with Brian O’Connor. One day, Hayley was on Lindsey’s couch with her hand up to her mouth (on her hand is a cover-up tattoo of three black squares, over her ex-husband’s initials). Lindsey told her friend, “Let’s expand on that and show that you made art out of your experiences, and you’re a sum of your experiences and you’re not ashamed of them.”

With additional black squares painted by Brian on the singer’s face, the album cover suggests a curling tendril from the roots of her fingers. Hayley’s face is about to bloom. “I wanted something that was 100 percent her own,” says Lindsey. “Even the colour of the font on the album cover is a sample from her lips, it’s a part of her.”